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MADworld, an Animoca Brands Backed Blockchain Platform Launches B.Duck’s First NFT Project Globally

Non-fungible token (NFT) trade has become a rising trend in the market. MADworld, a NFT marketplace of Animoca Brands, announced that it has collaborated with B.Duck, a world renowned brand, to drop a new NFT limited collection. This will deliver B.Duck assets that provide valuable and lasting utility, guarantee return on joy to the MADworld community and the worldwide B.Duck fan base.

B.Duck was designed by Mr. Eddie Hui in 2005 as a gift to accompany his children as they grew. By launching a three-part series of the B.Duck NFT drops, the innovative partnership will extend the brand motto of “Be Playful, Be Unique, Be Happy” far beyond just the physical world, sending B.Duck deep into the metaverse. So far, B.Duck has brought joy, positivity and inspired a love for travel among more than 10 million fans around the world, and will now continue its journey to every corner of the metaverse.

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MADworld is backed by Animoca Brands, the blockchain unicorn co-founded by Yat Siu. Being one of the world leaders in digital entertainment, Animoca Brands has the largest blockchain gaming and metaverse portfolio including unicorns such as “The Sandbox”, Gamee, Ark8, OliveX’s Dose, and REVV Motorsport with renown IP such as F1 Delta Time. Over the last month, “The Sandbox” has not only received a US$93 million investment from SoftBank but also attracted global consumer brands such Adidas, Atari, Smurf and personalities like Steve Aoiki, Snoop Dog and even Crypto identities such as Bored Apes Yacht Club. Leveraging Animoca Brands’ extensive network, B.Duck’s NFT is expected to gradually enter the metaverse with exciting new original content formats and game-Fi user-experiences, making the “Duckverse” the next blockbuster.

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[To share your insights with us, please write to sghosh@martechseries.com]

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