Mattel, Inc. announced the launch of Hot Wheels NFT Garage – Series 1 to bring Hot Wheels fans a new way to add to their collection, in partnership with The Worldwide Asset eXchange (WAX). The Hot Wheels NFT Garage continues to grow with the release of 40 new NFT Hot Wheels designs for fans and collectors alike on November 16. These digital collectibles are the newest way to take home valuable and rare digital artwork from Hot Wheels, while also offering fans the chance to own limited-edition real-life die-cast vehicles when they collect select NFTs. The Hot Wheels NFTs will be released globally starting at the affordable price of $15 November 16, 2021.
Hobbyists can collect some of the most incredible Hot Wheels designs to date, inspired by the same brilliant designers behind iconic Hot Wheels die-casts. The NFTs, which feature a range of digital vehicles with exclusive animated packaging, are available in standard 4-card and premium 10-card packs and consist of soon-to-be sought-after variations that will offer distinct designs ranging across four tiers: Base, Rare, Premium, and NFTH (Treasure Hunt).
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More than 5,000 rarities in this release are redeemable for real-life special edition die-cast cars, as part of this vIRLs (virtual+In Real Life) collection. Select tokens will unlock access to real-world Hot Wheels products including the Twin Mill, Rodger Dodger, Mach Speeder, SS Camaro and the Bone Shaker which is the rarest of them all. Collectors will have about a five-percent chance of acquiring any of the special vIRL NFTs.
“Hot Wheels is excited to offer limited, unique and sustainable NFTs with our latest Garage of Legends series. Collectors will have a chance to obtain exclusive physical die-casts vehicles and importantly, the NFTs will be minted on the sustainable WAX blockchain,” said Andrew Chan, Head of Digital Gaming at Mattel. “The Hot Wheels design team chose 40 new designs for fans to continue to build their collections of Hot Wheels digital NFT artwork and physical die-cast vehicles!”
“As we innovate within the NFT space, WAX continues to align with incredible, iconic brands,” added William Quigley, Co-Founder of WAX. “Hot Wheels and Mattel have proven to be a perfect partner to showcase the unique offering our vIRL technology provides for collectors.”
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