NFT Tech Announces Acquisition of Run It Wild; Appoints Adam De Cata as Chief Executive Officer

NFT Technologies Inc., a leading technology company mainstreaming decentralized ownership, NFTs and the metaverse for public markets, announced the that it has entered into a definitive agreement for the acquisition of Run It Wild, a multidisciplinary blockchain, metaverse and NFT development studio, as well as the appointment of Run It Wild’s Adam De Cata as the new CEO of NFT Tech, effective immediately. Adam replaces Mario Nawfal, who will serve as a strategic advisor to NFT Tech.

With the acquisition of Run It Wild, NFT Tech is expanding its NFT development and partnerships offering to leading brands and IP holders around the world seeking to create unique NFT experiences directly for consumers. The transaction complements NFT Tech’s industry-leading NFT infrastructure, investment, and play-to-earn gaming offerings.

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“The acquisition of Run It Wild is one of the most important steps NFT Tech has ever taken toward mainstreaming NFTs and the metaverse,” said Wayne Lloyd, Executive Chairman of NFT Tech. “Run It Wild is the gateway for brands to navigate the possibilities of Web3, and has been responsible for pioneering some of the most successful ‘firsts’ in the industry. We’re thrilled to have Adam on board and can’t wait to see what we achieve under his leadership.”

Adam is the founder and director of Run It Wild and Head of Partnerships at Decentraland, the world’s first fully decentralized, 3D virtual reality platform built on the Ethereum blockchain. As a recognized leader in the blockchain, NFT and metaverse spaces, he brings a strong pedigree in licensing and brand management, having spent his early career managing iconic brands such as Batman, Harry Potter, Looney Tunes, Scooby-Doo, Superman, and The Big Bang Theory for Warner Bros.

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“I am honored to join the strong team at NFT Tech and help build on top of what the firm has already accomplished. They’ve established themselves as the only publicly-traded company focused on extending real-world utility and value in NFTs to mainstream adoption, and as an industry, we are only scratching the surface of what can be achieved,” said Adam. “The expansion of our combined offerings will not only drastically propel our growth, but also shepherd some of the most iconic global brands and their consumers into the metaverse through unique NFT experiences.”

With Adam and Run It Wild comes a team of creative technologists who specialize in building digital and virtual world experiences for brands and artists. They developed and advised on a web3 strategy for Linktree, and delivered the first fully on-chain Elvis NFT for the Estate of Elvis Presley. As Head of Partnerships for Decentraland, Adam onboarded Sotheby’s, the 250-year-old auction house, for their first Metaverse experience, and oversaw other notable debuts, including Coca-Cola, Unilever, Australian Open, Samsung and others.

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