● Released on July 7 2022, Prada will unveil its latest monthly Timecapsule
Collection drop, accompanied with a gifted NFT
● July’s Timecapsule item is made from upcycled fabrics from the Prada archives
Prada announces the release of its second Timecapsule NFT Collection,which is linked to both a gender-neutral physical product and a gifted NFT. This NFT drop
follows the launch of the first Timecapsule NFT Collection on June 2nd in collaboration with artist Cassius Hirst.
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The Timecapsule NFT Collection debut resulted in an immediate sell-out of the collection. The launch also coincided with the creation of the “Prada Crypted” server on Discord which gained a large following solidifying the brands commitment to building an inclusive Web3 community, but this is just the beginning of the journey.
A key design element of this latest Timecapsule shirt is that the garment is made from upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, perfectly in line with the Brand’s sustainability strategy and approach to circular thinking.
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This shirt, which is #31 drop in the Timecapsule Collection, is emblazoned with the calendar month of “July”. It features a black color pipeline matched with the Holliday & Brown tulip print on a cotton poplin base. It also features a ‘Jacquard Animalier’ silk brocade and lurex fabric; as well as Jacquard Thrush (flower), a silk fabric produced from an early 20th century French archive. The final details of the design include a ‘Poplin Loto’ printed fabric with deco inspiration.
The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets.
Each limited-edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT which will be available, in a second phase, also for those who bought the Timecapsule dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.
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