Upland, a thriving metaverse economy and gaming ecosystem, the NFL Players Association (NFLPA) and OneTeam Partners have jointly announced a new deal to trailblaze the future of fan engagements and extend the real-life identities of 2,000+ active NFL players into the expanding Upland NFT metaverse.
To kick off the momentous deal, NFL players are now part of Upland’s new generation of interactive NFTs – Upland Legits – which incorporate stunning 3D designs optimized for the mobile fan experience. NFL players are the first athletes to mint Legits on the Upland blockchain.
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“NFLPA Legits are not just next-generation collectible NFTs, but also offer fans a gamified way to engage with their favorite players,” said Idan Zuckerman, Co-Founder of Upland. “Fans can now play and compete to mint one-of-a-kind, official Player NFTs prior to actual football games, and then go root for their players and see how their performance will affect the final NFT that they scored!”
Through Upland’s platform, passionate communities of fans – called Uplanders – can now buy virtual properties, fan items and other digital goods which can be traded with other fans or sold in U.S. dollars. Upland’s first Legits sold out within hours and are proving to be a success with Uplanders. As the NFL season matures and approaches the Playoffs, the excitement around NFLPA Legits and the performance of favorite players will increase as Uplanders compete to get NFTs from their favorite and high performing players first. The new Legit NFTs add layers of gamification through collections, location-based minting events, burn/merge mechanics, and other unique interactions with professional football players such as virtual autograph signings.
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“The metaverse represents the powerful convergence of gaming, NFTs, athlete influencers and a highly engaged community, NFL Players are delivering unparalleled authenticity through Upland’s must-have NFTs,” said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc. the marketing and licensing arm of the NFLPA.
OneTeam Partners, the group licensing partner of the NFLPA leading their digital media business, facilitated the deal. “The Upland team has built a truly compelling value proposition with their version of the real-world metaverse,” said Joshua Valensi, Vice President, Product Development (Games) at OneTeam. “It provides fans with new and unique kinds of engagement experiences around collectible NFTs and virtual locations.”
Driven by its mantra – “Rebuild the World” – Upland is revolutionizing the current model of fan engagement. Until now, fans have only been able to engage with their favorite players via likes, shares, or comments on social media while on NFT marketplaces, player interaction is generally limited to buying and selling of digital assets.
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