OKX, a leading Web3 technology company, ran a global ‘guerrilla marketing‘ campaign over the weekend highlighting its new enhanced multi-year partnership with Manchester City Football club, which saw OKX become the new Official Sleeve Partner of both Manchester City men’s and women’s teams.
In the campaign, Cyberpunked images of Manchester City players Erling Haaland, Jack Grealish, Ruben Dias, Deyna Castellanos, Alex Greenwood and Yui Hasegawa were projected onto buildings across Istanbul and Rio de Janeiro.
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To give fans the opportunity to enjoy this experience wherever they are in the world, OKX pushed the boundaries of technology with a unique augmented reality filter featuring the players in a futuristic stadium. In this immersive experience, Erling Haaland, Jack Grealish, Ruben Dias, Deyna Castellanos, Alex Greenwood and Yui Hasegawa showcased, for the first time, the OKX sleeve branding on the 2023/24 Manchester City home kit.
Haider Rafique, CMO at OKX, said: “A partnership like this deserves to be shared with the world, which is why we lit up Rio and Istanbul. As our partnership with Manchester City scales to even greater heights, we remain laser focused on engaging fans and creating remarkable new experiences for them using Web3 technology. OKX has more exciting opportunities, in the coming weeks, for fans of Manchester City to share their love for their club.”
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OKX was announced as Manchester City’s Official Sleeve Partner for the men’s and women’s first teams in a new multi-year agreement on June 30.As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits and will retain its position on the left sleeve of the first team training kits, in addition to appearing across further digital and physical club assets.
OKX’s partnership with Manchester City began in March 2022, first expanding in July 2022 to become the Club‘s Official Training Kit Partner for the 2022/23 season.To date, the partnership has helped introduce the brand to millions of football fans around the world through innovative Web3 experiences like the OKX Collective, through which fans can get up-close-and-personal with Manchester City players and OKX Ambassadors such as Jack Grealish and Alex Greenwood.
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