Refereum Launches New Community Growth Engine for Blockchain Companies
Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation.
At launch, Refereum’s Community Growth Engine’s customers include:
Rupie is a video game community and digital distribution platform that provides a collaborative approach to funding, building, and playing games on the blockchain.
EverMarkets is a futures exchange and clearinghouse platform built on blockchain technology.
Xaya is a blockchain platform for running thousands of serverless games that can support millions of players.
Coral is an interoperable blockchain protocol that offers payers of cryptocurrencies a decentralized safeguard against fraud.
Hilo.io is a social network for cryptocurrency enthusiasts that synthesizes information, news, public opinion, and supports people in learning about the future of money.
With Refereum’s Community Growth Engine, companies can design a series of quests, like micro-tasks, for users that are fun and easy to do. Each task is aimed at growing the community and strengthening the relationship between the company and its members, along with amplifying the companies messaging.
At the time of this announcement, Dylan Jones, CEO of Refereum, said, “There is a strong correlation between the survival of blockchain companies and the size and engagement of their communities.”
Dylan added, “Many blockchain companies are pioneering in the wild west, they rely on their communities to help guide them. However, there’s no doubt that the new and unknown requirements of running a blockchain company put a strain on this bond. We’re happy to offer our best practices to the blockchain community and look forward to the continued iterations of the product.”
Refereum’s Community Growth Engine is the solution for the key challenges facing blockchain startups and the referral marketing industry. By providing a more equitable marketplace for brands to interact, activate and engage with its community, Refereum has become the world’s largest and most transparent referral network on the Ethereum blockchain with 500,000 members.
“From my experience, I know that referrals are the most effective way to acquire new users,” said David Park, Refereum’s newly appointed Chief Operations Officer who joined the San Francisco-based team from Facebook where he led the product team for Facebook’s Mobile App Install Ads and the Notifications team in Facebook’s Growth org.
David added, “Blockchain companies must have large and active communities in order to succeed. Refereum’s Community Growth Engine is a game-changing system that helps blockchain companies grow their communities at scale by allowing them to directly reward people for being social and active supporters of their projects.”
During its token sale, Refereum’s community broke Telegram’s member limit’s three times. The launch of Refereum’s Community Growth Engine will provide blockchain companies access to the best practices of growing a community from the team that built one of the largest community of blockchain enthusiasts in the world.
Currently, Refereum is a community growth engine that’s powering the world’s largest referral network on the Ethereum blockchain. On Refereum, brands and developers can directly engage with, incentivize and activate a massive community of video streamers and social influencers to drive meaningful buzz, interactions and conversations around new products and services.