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TruTrace Technologies Joins the APAC Provenance Alliance to Expand Use of Blockchain Technology to Protect and Authenticate Products

North American company joins a consortium of technology and service providers within the global food supply chain industry .

TruTrace Technologies, developer of a fully-integrated blockchain platform for the legal cannabis, food, and pharmaceutical industries, is proud to announce that it has recently joined APAC Provenance, which is an industry alliance that helps exporters digitally enable and scientifically prove the provenance, traceability and authenticity of their products.

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APAC Provenance combines technology and research with established industry solutions, suppliers, and standards, to deliver practical solutions that strengthen the integrity of export supply chains. Members include industry leaders such as Fresh Supply Co, Source Certain International, Matthews Australasia, Opal Packaging, Escavox and Laava; as well as blockchain leader VeChain and many specialized marketing and packaging service providers.

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“Over the past several years we have seen a change in the way that we engage with products and how interconnected we are throughout the world,” stated Robert Galarza, CEO of TruTrace. “To tackle the challenges of the complex global supply chain we must take a collaborative and cooperative approach and we are honoured to join such a remarkable group of companies and are excited to bring our value to the overall mission of APAC Provenance.”
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As supply chains continue to be stressed throughout the world, particularly within international exports, there has been a push for collaboration and innovation to mitigate these challenges. The alliance aims to directly meet these needs, as well as the ever-changing habits of customers who are demanding greater access to healthy, nutritious, and high-quality food and beverages. By combining the resources of all members, the alliance aims to bring together best in class technologies and services to support a blockchain-enabled and consumer verifiable supply chain. With transparency and provenance being a cornerstone of the alliance, there is significant value to high quality producers and manufacturers who want to engage directly with customers and share a genuine and engaging story about their products.

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