Award Winning Digital Agency YONDER Announces Key Partnership Commitment With Leading Web3 Platform Vatom

Vatom, a leading Web3 company based in California, announced its selection as the lead Web3 platform partner of prolific digital agency YONDER. YONDER, a subsidiary of WPP plc, will leverage Vatom’s best-in-class Web3 capabilities to create new value for brands seeking to unlock the power of the burgeoning ownership economy. With this partnership, Vatom will become the core Web3 platform for YONDER’s Immersive Web and Smart NFT service offering.

“Having executed several successful projects using the Vatom platform, the decision to fully commit to this partnership was a no-brainer,” said Rick Joubert, CEO of YONDER. “We will continue to integrate Vatom technology into our own tech stack to complement the significant investments we’ve been making in talent and skills development in the Web3 space. YONDER shares Vatom’s unique vision for the future of brand-consumer engagement and value exchange – this has been key to our collaboration to date and lays an important foundation for the future of our partnership,” concluded Rick Joubert.

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The announcement follows shortly on the heels of a first-ever electric vehicle launch in the metaverse, the VolvoVerse. A collaboration between multiple WPP agencies including YONDER in support of the launch of the Volvo XC40 Recharge in India, this project leveraged Vatom’s Web3 platform to enable a highly successful launch at scale in a developing market – with access to the VolvoVerse made possible via no more than a personal computer or Smartphone.

“YONDER possesses a rare understanding of how Web3 technology will revolutionize the digital media landscape, and we’re thrilled that they have taken a long-term view on us as their primary Web3 partner,” said Eric Pulier, founder, and CEO of Vatom.

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