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Ocavu, BYU Launch New Platform to Support College Athletes; Provide World Class Fan Experience

Powered by the blockchain, the new platform will empower athletes to leverage their Name Image & Likeness.

Brigham Young University Athletics and Web3 developer Ocavu have partnered to launch CougsRise.com, the world’s largest fan engagement platform that allows fans to support athletes through NFT experiences. This website and Web3 community will provide digital and physical experiences for all BYU sports fans and every NFT experience purchased will directly benefit BYU student-athletes and the BYU Athletic Department.

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“The launch of CougsRise.com allows unprecedented access for the most loyal fans in the country and creates the opportunity for Cougar student-athletes to earn money in an NCAA-compliant and easy way is game-changing,” said Casey Stauffer, BYU associate athletic director for corporate sponsorships. “With the fall season starting shortly, we’re excited for fans to earn amazing experiences and continue to deepen their connection with BYU Athletics.”

Officially launching on August 16, CougsRise.com will seamlessly integrate NIL in a natively NCAA-compliant approach. Through Ocavu’s Utility Layer, fans will be able to easily redeem NFTs for real-life experiences, including watching the football team warm up, running the team out of the tunnel on game day, or hitting the links with the golf team.

Blockchain will be used to manage the capabilities of CougsRise.com, but the user experience will feel comfortable for people of all ages thanks to Ocavu’s UI innovations that bring a familiar feel to newer technology that powers the internet. The familiar UI is partly made possible through the Ocavu Network Token, which is a Polygon-based utility token. Web3 powers the backend while maintaining typical frontend experiences, such as purchasing with credit cards, cashing out directly to a bank account, and attending events with a ticket.

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The Ocavu Network can turn any minted NFT into an experience right alongside their favorite Cougar player. The more NFT experiences a user collects, the higher their Cougar Score, which comes with tiered benefits that include once-in-a-lifetime experiences with the student-athletes and staff at BYU.

Some lucky fans won’t have to wait until August to begin exploring opportunities CougsRise.com offers. Beta testers are already experiencing the next generation of fan engagement to which BYU fans can look forward.

To honor BYU’s continued legacy, Ocavu’s industry-leading immersive technology will be used to display many artifacts from the university’s illustrious history in athletics in 3D and augmented reality. This partnership marks a historic moment for BYU as it ventures into the Web3 ecosystem and provides fans a chance to support BYU student-athletes like never before.

“From the beginning, our discussions with BYU made it clear that Web3 can be a game changer for NIL deals,” said Ocavu CEO, Jon Cheney. “Both organizations recognized the value of creating real-world utility with Web3, as opposed to just using Web3 for the sake of Web3. This is now transforming how universities can approach NIL deals. BYU is showing that a university can put student-athletes and fans first and create an even deeper connection within its community in the NIL era.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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