ZK International’s Blockchain Innovation Hub, xSigma, Launches MaximNFT.com, an Exclusive NFT Marketplace in Partnership with Maxim

ZK International Group Co., Ltd. has formed a wholly owned subsidiary, xSigma Collectibles Limited, and entered into a partnership agreement with Maxim to launch MaximNFT.com, the exclusive NFT (Non-Fungible Token) Marketplace of the iconic men’s lifestyle brand. Under the terms of the agreement, xSigma’s world-class developers and NFT designers will operate the NFT platform, which will be endorsed and promoted by Maxim.com across its digital, social and publishing assets. Additionally, MaximNFT will be the exclusive seller of Maxim.com’s own NFTs.

MaximNFT seeks to provide the best customer experience and innovative NFT solutions. It will allow customers to create and sell NFTs on various blockchains, including, but not limited to, Ethereum, Binance Smart Chain, and Polkadot. Some of the collectibles will come with unique real-world experiences for buyers. Furthermore, the MaximNFT Marketplace will offer an innovative “NFT tokenization” feature that will allow customers to trade fractions of any NFTs in the market.

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Maxim is a lifestyle brand that has earned its position over its 25-year history. Maxim.com and its social platforms engage with more than 10 million men monthly. xSigma believes the Maxim.com team will add significant value to the new NFT Marketplace, opening the door to models, athletes, artists, musicians and others driving the culture who are looking to connect with the Maxim audience thru collectible NFTs.

MaximNFT plans to focus on sports and celebrities’ collectibles, as well as gaming content. The Company is betting on the rise of gaming and the utilization of NFT technology for in-game purchases and collectibles. Additionally, MaximNFT will combine its NFTs with new AR and VR technologies.

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The NFT market is moving towards mass adoption. According to the Dapp Industry Report by Dappradar, NFTs have been responsible for more than $1.5 billion in transaction volume in the first quarter of 2021. The number of NFT sales in the art sector in June 2021 increased by 392% compared to April 2021, according to Statista.  Already in August monthly NFT sales volumes have hit records and have surpassed $1 billion for the first time, according to Statista. According to NonFungible.com, the monthly sales volume reached $896 million in August 2021, which is a significant 80x growth comparing to January 2021 figures.

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