ZorroSign Welcomes Silicon Valley Leader as Strategic Advisor and Acting Chief Growth Officer
ZorroSign, Inc., a global leader in blockchain-based digital signatures, announced today the addition of Arra G. Yerganian as a strategic advisor and acting chief growth officer. Mr. Yerganian will lead ZorroSign’s sales and marketing efforts, expanding the company’s global market share while driving brand strategy and new customer and partnership relationships.`
“Arra is a proven leader and we are excited to bring him onto our leadership team,” said Shamsh Hadi, CEO of ZorroSign. “His familiarity with the Phoenix business ecosystem, coupled with his success in international markets and his innovative vision for disruptive technologies, perfectly align to ZorroSign’s aggressive goals for growth.”
For governments, companies, and individuals that desire to securely transform paper-based workflows, ZorroSign’s digital signature and document management platform can decrease costs, reduce errors, and increase productivity. Unlike other electronic signature solutions, ZorroSign’s platform is built on Hyperledger Fabric to secure digital assets and deliver security certificates with robust audit trails and lifetime document escrow.
With the recent move of ZorroSign’s headquarters to Phoenix, the blockchain-technology company is scaling for massive growth and Yerganian’s experience will be critical to that success. As award-winning marketing and sales leader, Yerganian has served as chief marketing/brand/experience officer for leading companies like Tivity Health/Nutrisystem, Sutter Health, One Medical (backed by Benchmark Capital and Google Ventures), and the University of Phoenix. He began his marketing career at Procter & Gamble where he served as International Market Manager.
Beyond his professional experience, Yerganian contributes regularly to publications like Ad Age and Forbes recently keynoted at the 2019 Cannes Marketing & Innovation Event and the 2018 SXSW Brand Innovators Summit, and currently serves as Board Member and advisor to the Dean at Boston University’s highly acclaimed School of Public Health.
“ZorroSign’s technology amazes me with its unmatched privacy and security,” said Yerganian. “ZorroSign has the opportunity to become the world’s most trusted and technologically secure digital signature solution—leading both public and private-sector organizations through business transformation to truly paperless operations. I am thrilled to join the team.”
Yerganian was recently honored at the Lincoln Center for the Performing Arts in New York City with the CMO Officers Award. Presented by the International CMO Club, this award recognizes top senior marketing executives who demonstrate the ability to develop and enhance corporate branding beyond the marketing department, leading growth across functional areas.