Bosch Brings the Energy with New Experiences at World of Concrete, so Workers Can Conquer the Show

TechnologyNative and Programmatic AdvertisingNews

By AIT News Desk On Jan 19, 2023

Throughout the week, the Bosch Power Tools team has taken on the 2023 World of Concrete tradeshow and introduced new hands-on demonstrations and experiences to connect workers with the tools to get the job done. Bosch’s booth takes attendees through a product journey, showcasing the brand’s newest concrete hammers, drill/drivers, circular saws, dry wall tools, impact wrenches, detection solutions, and more, all designed to tackle the toughest applications. Visitors to the booth can participate in daily head-to-head challenges to win prizes, take photos at a 3D branded photo booth, and enter to win a hydro-dipped or custom live-painted hard hat by an in-booth artist.

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“Our Bosch Tools team is amplifying the energy of World of Concrete with new booth experiences for show attendees. This week, to kick-off over 40 years of attendance at the show, we are continuing to celebrate trade workers and create unique show experiences for attendees. Throughout our booth, attendees can put our tools to the test and experience how these solutions can make their work easier on the jobsite,” said Shannon Blakely, Vice President Brand Marketing and Digital.

Daily Activities:

- Head-to-Head Challenges: Each day, at 11 a.m., 1 p.m., and 3 p.m., show attendees can challenge a competitor one-on-one using some of Bosch’s newest tools to break concrete and win prizes.
- Photo Experience: Attendees are encouraged to take commemorative photos at the 3D photo experience, helping to capture their World of Concrete memories.
- One-of-a-Kind Giveaways: Onsite guest artist, Jason Livery, is painting hard hats live from the Bosch booth. Attendees visiting the booth can enter to win a custom hard hat through the Bosch sweepstakes program.