The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform
Disruptive mobile marketing platform, Bubbl, has launched a new self-serve product, Bubbl Lite, designed with the small business community in mind. This news follows a significant funding round at the world’s first hypermobile, ‘out of app’ marketing platform.
Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to dynamic, context-based messaging across push notifications, video or audio content surveys and mcommerce and using a variety of contextual triggers including geofencing.
Bubbl Lite brings a new dimension to mobile app marketing efforts – mass market access and affordable entry price point. It is very easily integrated into existing tech stacks and, priced at around £69 a month, is relevant to any business seeking to engage and retain its app audience and build a community. It is designed to scale as a business grows its app user base and helps to generate loyalty and new potential revenue in a GDPR compliant way; driving customer engagement and great customer service experiences, even during a downturn.
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This launch brings Bubbl’s disruptive tech to a wider range of clients across sectors such as retail, entertainment and leisure, events, travel and transport, and with a huge gap in easy to use digital marketing tools for mobile app users, has potential to become the go-to mobile marketing platform for app owners.
Jo Eckersley, CEO and Founder of Bubbl, explains: “Our fast-growing team is delighted to bring Bubbl Lite to business owners at a time when the market needs this more than ever. Small businesses are underserved when it comes to accessible, cost-effective mobile marketing solutions and our technology marries the largely untapped power of hyper-targeted content with real-world context. It connects brands and businesses with their consumers and dramatically improves engagement and mobile marketing impact. This is thanks to our location-based and privacy safe technologies designed to help businesses of all shapes and sizes to reach audiences and break boundaries with relevant content.”
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