The new ecosystem bridges local technology partners to form a launchpad that will empower Taiwan brands and agencies to create world-class Web3 Marketing campaigns and projects.
cacaFly, unveiled their Web3 Marketing development ecosystem at the 2022 DigiAsia conference held in Taipei in November. The ecosystem has been positioned as a comprehensive launchpad for brands or agencies in Taiwan looking to develop Web3 marketing projects and covers all key facets of Web3 developments, including Metaverse, Cryptocurrency, NFT, Immersive Entertainment, Gaming, and AR/VR.
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DigiAsia 2022: “Web3 Rhapsody”
DigiAsia 2022, was held on November 11-17 at Taipei Expo Park and organized by the Asian Federation of Advertising Associations (AFAA) and hosted by Taipei Association of Advertising Agencies (TAAA). In its fifth year, the event is billed as a digital marketing congress focused on exploring the latest innovation and technology drivers in Asia marketing. Professionals are actively encouraged to share experiences with a common goal of a brighter future for this industry. CEO of cacaFly and Vice chairman of TAAA, Yves Huang curated the conference.
This year‘s event, titled “Web3 Rhapsody”, was more focused than previous years, with all talks, events, and exhibitions centered on ways of embracing the new era of Web3 in digital marketing. The emphasis of the congress was exploring how world-class software companies and marketers are turning this new technology into practical applications. Due to the current level of excitement surrounding Web3, this year’s DigiaAsia attracted some of the biggest global names in tech and marketing, including Twitch, LINE, Meta, Google, Dentsu, and Wunderland Thompson.
The cacaFly Web 3 Ecosystem
cacaFly utilized the event to unveil its Web3 Marketing ecosystem, a comprehensive network of technology solution partners that together form a swiss-army knife for brands and agencies to develop advanced Web3 marketing projects previously unseen in Taiwan.
In his presentation at DigiAsia, cacaFly,s Ecosystem Development Advisor, Yan Lee, explained at the event that because of the breadth and sophistication of Taiwan’s technology solution, the island is the best-positioned location in Asia for launching a web 3 project.
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The cacaFly ecosystem has solution partners that specialize in all the key areas of Web3 marketing, spanning technology related to the Metaverse, Cryptocurrency, NFT, Immersive Entertainment, Gaming, and AR/VR.
To demonstrate the prowess of the ecosystem, solution partners were engaged to showcase Web 3.0 technology to enhance the DigiAsia experience:
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OSENSE made a metaverse exhibition and conference hall in which spectators also had the option to interact virtually from anywhere in the world.
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The 6-sensor motion capture technology from Red Pill Labs was used to create the avatars utilized in the metaverse experience.
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NFT ticketing designed and issued by Metartermis was used for admission to the conference and controlled through NoPFP Lab’s blockchain ticketing solution.
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The metaverse experience of DigiAsia was augmented with an NFT Bazaar, created by Qubic, that allows NFT to be purchased with both crypto and fiat currency.
“Since late 2021, cacaFly has been bombarded with Web3-related inquiries from Taiwan clients. Brands know that this is the direction, but are unsure what exactly they should be doing, what’s out there, and how they can actualize it,” says Yves Huang, CEO, cacaFly. “We are confident that Taiwan has the best in terms of technology, and are now looking to help brand partners weave it all together to create something remarkable.”
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