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Calero-MDSL Rebrands to Reflect Simple Clarity of Product

Calero-MDSL, a leader in the high-growth Technology Expense Management (TEM) software space announced a rebranding  This unveiling includes the simplification of its name to Calero, and the renaming of its platform to Calero.com, accompanied by a new logo and refreshed visual identity.

“As we looked at our roadmap to the future, we realized that our brand and image needed to reflect our philosophy of simplicity and our technology-first approach to solving expense management problems. Shortening to Calero embraces the familiarity of the name, while the new visual identity embodies our ‘always on’ energy,” said Scott Gilbert, Chief Executive Officer. “At the same time, we wanted to highlight the evolutionary path we have taken to offer the only software capable of delivering Telecom, Mobile, SaaS, and UCaaS expense management in a single platform. What better way is there to celebrate that accomplishment than by renaming the platform in a manner that intrinsically links it to the company name itself?”

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The new look and feel boldly heralds the innovative path the company is forging, highlighted in 2022 by:

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  • Becoming the only provider to deliver a modern interface, continuous real-time upgrades, and advanced analytics to all its Calero.com platform customers
  • Tackling one of the most prominent issues in telecom expense management by releasing its Automated Inventory and Network Visualization feature that delivers effortless inventory accuracy
  • Disrupting the industry standard by releasing a comprehensive SaaS and UCaaS Expense Management feature within the same enterprise-grade platform customers trust for their telecom and mobile expense management programs
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“The Calero.com platform will continue to be the best solution both for the ‘now’ and the ‘what’s next’. As exciting as this announcement is, I am even more excited about what is to come in the remainder of 2023. Be ready,” concluded Gilbert.

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[To share your insights with us, please write to sghosh@martechseries.com]

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