CanopyCloud Rebrands as Storyteq to Enhance Marketing Automation, Providing Cost Savings of 50 per Cent per Campaign

CanopyCloud has announced it has rebranded as Storyteq, bolstering its automation capabilities to help major clients including Renault and Haleon with savings of 50% per campaign and 40% of their marketing operation costs.

Storyteq is an end-to-end creative marketing operations platform built on a powerful creative automation engine, that enables brands to collaborate, scale, and activate their marketing campaigns in a faster and more cost-effective way. 

The platform supports both marketing and creative teams to collaborate through full end-to-end creative work management, dynamic workflows and seamless approvals. They are empowered to scale creative production through automation, and activate campaigns of any size through easy localisation of omnichannel assets (including TV, online video, banners and print) to deploy content across multiple markets and touchpoints. 

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Through Storyteq’s end-to-end ecosystem, marketing teams are afforded greater control over their creative production process and distribution on a global level through the construction of a creative infrastructure from a single platform. 

Over the past six months Storyteq has added the likes of McDonalds, ASOS, Masterclass and Beiersdorf to their client list and is expanding into the United States and Asia Pacific, delivering more campaigns for clients overseas. 

Inspired Thinking Group acquired Storyteq in June 2021 and initially utilised the platform alongside CanopyCloud. Now, following £60m worth of investment, the two brands have become one, enhancing their automation capabilities to deliver campaigns for major household brands having achieved exceptional growth of over 100% year-on-year.

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Lennard Kooy, CEO of Storyteq, said: 

“In today’s market everyone needs more. Consumers expect more personalised content, meaning marketing companies need to produce more of this content and need more tools at their disposal to design, configure, and deploy marketing campaigns. Leveraging the power of automation in an end-to-end ecosystem is a huge factor in delivering scalable campaigns and, crucially, it enhances the productivity and effectiveness of current staff working in marketing and empowers them to be more creative, whilst future-proofing brands against large shifts in the industry.” 

Simon Ward, CEO of Team ITG, said: 

“The current technology in the marketplace is unfit to keep up with the ever-evolving marketing landscape which has continued to change drastically, even from six months ago. Storyteq’s end-to-end approach to marketing and its powerful creative automation engine provides a game-changing platform to liberate marketeers and give them the control they need to keep up with the latest industry demands. They’re empowered to tell better stories at scale, delivering fully connected campaigns for our fully connected world.”  

James Masters, Marketing Content Management Product Director at Haleon, commented

“Storyteq from ITG has allowed us to create a joined-up user experience with its end-to-end product workflow, with the ability to house content and toolkits in an e-commerce experience. The visibility of content and connectivity to our workflow helps us to promote re-use of content and find operational efficiencies for the organisation. Today a content production brief may take 16 days to deliver – the aspiration and ability to get that down to 16 seconds, enabled by Storyteq’s automation engine, is a powerful notion.”

Storyteq will now act as the technology engine of the Inspired Thinking Group, founded in 2009 by its current CEO Simon Ward, sitting alongside the creative consultancy services engine Team ITG. 

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