Ceva and boAt, India’s Leading Audio and Wearable Brand, Announce Strategic Partnership

Companies collaborate to develop compelling and innovative wireless audio solutions for earbuds, neckbands, headphones, speakers and wearables leveraging Ceva’s broad portfolio of audio, voice, connectivity and motion sensing technologies.

Ceva,the leading licensor of silicon and software IP that enables Smart Edge devices to connect, sense and infer data more reliably and efficiently, and India’s No.1 audio and wearables brand, boAt (Imagine Marketing Limited) today announced they have formed a strategic partnership to deliver technology innovation across boAt’s next generation of lifestyle-focused consumer products, including TWS earbuds, neckbands, headphones, speakers and smartwatches.

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The partnership spans a broad range of Ceva’s connectivity, sensing and inferencing technologies, which ‘boAt Labs’, the in-house research and development team, will leverage to develop high-quality products that provide the best user experience possible at accessible price points. The first boAt product under this partnership, the Nirvana Eutopia Spatial Audio headphones, feature CEVA’s Bluetooth, Audio AI DSP, and its RealSpace spatial audio software solution with precise head tracking. These are the first spatial audio headphones in boAt’s lineup to offer dynamic head tracking capabilities which further enhance the spatial audio experience. The Nirvana Eutopia headphones are expected to be available in India in the first quarter of 2024.

Sameer Mehta, Co-founder, and CEO, Imagine Marketing Limited, boAt parent company, said, “boAt continues to raise the bar for high-quality audio products with premium features and attainable pricing, for our ever-expanding community of boAtheads. We’re constantly seeking the foremost technologies and innovations for our product roadmap and Ceva is a tremendous partner in this regard. Their broad portfolio of software, including audio, voice, and motion sensing technologies opens many opportunities to bring new features and capabilities to boAt products. We’re excited to build more innovative products for global markets through our close collaboration.”

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Chad Lucien, Vice President and General Manager of the Sensors and Audio Business Unit at Ceva, stated: “boAt has developed deep industry expertise in both audio quality and designing iconic consumer wearables, enabling the company to become the #1 audio and wearable brand in India today, and the #2 worldwide by shipment volume*. With Ceva’s extensive experience working with world-leading consumer technology companies and powering billions of wearables and hearables to date, this partnership of two industry leaders simply makes sense. Together, we can conceive innovative products and use cases that leverage the best of our two companies and deliver an incredible audio and voice experiences across hearables, speakers, wearables and more.”

boAt uses Bluetooth audio chipsets from different semiconductor suppliers today, several of which are based on Ceva’s Bluetooth platforms and/or Audio AI DSPs. Through this collaboration, Ceva and boAt will partner to select Bluetooth audio chipsets from Ceva licensees for boAt product lines and optimize Ceva value-add software packages for these products, including TWS earbuds, neckbands, headphones, smart speakers, and smartwatches.

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