Zight, formerly known as CloudApp,unveiled its rebranded identity and launched a new company website, Zight.com. The company’s new brand identity reflects its evolution from a basic file-sharing tool into a complete application for asynchronous visual communication. They provide capabilities to produce screenshots, screen recordings, video messages, and GIF recordings that can be instantly shared via link.
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The new name, Zight, is a playful variation on the word “sight,” and combined with the logo represent the simplicity and efficiency of visual communication.
“I’m so excited to introduce everyone to Zight.” said Scott Smith, CEO of Zight. “This change has been on our minds for a long time now. Throughout the history of CloudApp, people have confused us with a plethora of other cloud storage solutions from iCloud to Google Cloud, and even an application to identify clouds. Our product, mission, and vision have evolved, and it’s time our brand identity and website better represent our place as a powerful visual communication tool.”
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The rebrand, updated application, and new website represent a significant milestone in the company’s growth as a comprehensive visual communication tool designed to enhance productivity, efficiency and reduce communication frustrations. The new website is designed to provide an intuitive experience for users with improved navigation, new content and enhanced search capabilities. As Zight, the company will continue to provide users with a reliable, scalable and secure application and has plans to continue its rapid pace of innovation.
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