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Corona Extra’s Iconic “O’Tannenpalm” Holiday Spot Inspires New AR Experience

The brand reimagines classic tree lots with an immersive digital experience, offering consumers a chance to interact with the visually enthralling Corona Feliz Navidad world and win their own mini O’Tannenpalm tree

This holiday season, Corona Extra is bringing Feliz Navidad festivities directly to consumers in augmented reality with the O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising and delightful interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long.

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The experience pays homage to the iconic fan favorite Corona Extra “O’Tannenpalm” commercial, which has run each year during the holiday season since its debut in 1990. Like the ad, the virtual experience puts a refreshing spin on the classic holiday tradition. At O’Tannenpalm’s Tree Lot, fans can explore and interact with a variety of exciting holiday elements, including a surprise grand finale activated only by introducing a real bottle of Corona to the scene. In addition to all the festive music, lights, snow and, of course, limes, fans can audition a virtual holiday palm in their own space and then enter to win the real 10-inch decorated mini-tree, delivered directly to their home via Instant Win Game/Sweepstakes. Consumers can also visit the gift shop and purchase Feliz Navidad merch directly from the O’Tannenpalm Tree Lot.

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“We’re thrilled to release a refreshing digital experience this Feliz Navidad season and provide Corona Extra fans instant access to the virtual O’Tannenpalm Tree Lot anytime, anyplace,” Alex Schultz, vice president of brand marketing, said. “This unique experience allows consumers to kick back and immerse themselves in the ‘La Vida Más Fina’ spirit during the hectic holiday season.”

Every day from November 3 through December 31, the brand is rewarding lucky Corona drinkers over the age of 21 the opportunity to win a Feliz Navidad mini-palm tree. To enter for a chance to win, consumers can visit the experience and keep an eye out for the call-to-action posts from @CoronaUSA on Instagram.

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