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Criteo Executes Purchase Agreement To Acquire IPONWEB, A Market-leading AdTech Platform Company

 Criteo S.A., the global technology company that provides the world’s leading Commerce Media Platform, announced the execution of the purchase agreement to acquire IPONWEB, a market-leading AdTech company with world-class media trading capabilities, on December 22, 2021.

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As previously announced, on December 9, 2021, Criteo entered into exclusive negotiations to acquire the business of IPONWEB Holding Limited for $380 million in a combination of cash and CRTO treasury shares. The purchase agreement was successfully executed following the completion of the information and consultation process of Criteo’s works council on December 14, 2021.

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With this strategic acquisition, Criteo accelerates its Commerce Media Platform vision to offer better control to its enterprise marketers – and their agency partners – by leveraging IPONWEB’s well-established DSP and SSP solutions. The acquisition also expands media owner monetization opportunities and provides critical services for first-party data management across the ecosystem. Together with IPONWEB, Criteo will distinguish itself as the commerce media partner of choice on the open internet for the post third-party cookie and identifier world.

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This press release contains forward-looking statements, including regarding the potential closing of the acquisition of IPONWEB, integrated product capabilities, our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially.

Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,700 Criteo team members partner with 22,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes.

By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.

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[To share your insights with us, please write to sghosh@martechseries.com]

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