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BlockFi Expands Retail Suite with Two New Product Offerings

BlockFi, a crypto financial services company, is broadening its range of retail products to include BlockFi Personalized Yield (BPY), a portfolio product with flexible solutions tailored to each client’s financial goals, and BlockFi Wallet (Wallet), where clients can easily buy, sell, and store crypto. Both BlockFi Personalized Yield and BlockFi Wallet will be available within the coming weeks in a phased launch.

“BlockFi aims to offer crypto wealth management solutions to all crypto enthusiasts, regardless of where they are on their crypto asset journey. The additions of Personalized Yield and Wallet ensure that we can support every segment of the crypto asset spectrum,” said Zac Prince, CEO and Founder of BlockFi. “To give a sense of the rapid crypto adoption, five years ago less than 50% of people had even heard of Bitcoin in the U.S. Today, 90% of people have heard of cryptocurrencies more broadly. Looking to the future, I would wager that in the next five years crypto assets will be the norm for a well-balanced portfolio.”

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BlockFi Personalized Yield

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BPY is available globally for current and prospective clients who commit at least $3 million USD in loaned crypto assets on the BlockFi platform. These clients will have access to a white-glove onboarding experience, and a designated client relationship manager to cater to their unique crypto asset needs. The benefits of this bespoke portfolio include negotiated crypto interest rates, competitive trading costs, term or open loan structure, customizable term length, and the ability to earn residual income to grow their wealth.

BlockFi Wallet

BlockFi Wallet is a new and easy way to buy, sell and store cryptocurrencies and stablecoins. Assets held in Wallet will not earn crypto interest and will be securely stored with industry-leading custodians. All trading activity, accumulation of credit card rewards, and collateral transfers for loan products will occur in Wallet. The key benefits of a Wallet account include: no fee and no minimum balance requirements, ability to trade crypto assets, seamless connectivity to other products on the BlockFi platform, best-in-class client support, automatically generated tax documentation for U.S. clients, and safeguarded asset storage.

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