BRD Integrates Unstoppable Domains to Make Sending Cryptocurrency as Easy as Sending Email

BRD simplifies cryptocurrency transactions with Unstoppable Domains integration

BRD, the most secure mobile cryptocurrency wallet trusted by more than 8 million users worldwide, announced a new integration with Unstoppable Domains. Through this integration, users only need to manage a single, easy-to-remember cryptocurrency address, rather than multiple addresses across multiple cryptocurrencies, much like an email address for crypto.

In practice, users can simply type the address name with the proper extension, such as .crypto, into the BRD wallet. The wallet looks up that name on the blockchain, finds the appropriate address, and is able to send or receive crypto to the address associated with that name. Given that over 40% of BRD users are long-term holders who don’t regularly move their crypto assets, this group may be wary of the risks associated with moving crypto and find this integration with Unstoppable Domains an important step in simplifying crypto transactions.

“The most common barrier for crypto newcomers is understanding the concept of addresses, and that there are different addresses for different crypto assets across different blockchains. An estimated 4% of available bitcoin are lost each year due to these complexities, and sending funds to incorrect addresses is a notable portion of these losses,” said Adam Traidman, Co-founder and CEO of BRD. “Unstoppable Domains relieves this pain point by enabling all BRD customers to tie most of their cryptocurrency addresses to one universal address. This makes sending and receiving crypto as easy as using Venmo or PayPal.”

Currently, crypto users need to manage long strings of characters that represent addresses and each blockchain warrants different address types. With Unstoppable Domains, addresses such as “yourname.crypto” can be easily memorized, much like an email address or username. This drastically reduces human error and enhances the real-world usability of cryptocurrencies. Users can tie an Unstoppable Domains address for over 70 cryptocurrencies including Bitcoin, Ethereum, Bitcoin Cash, Tezos, and more, with multiple blockchain addresses pointing to a single Unstoppable Domain name. For the one-third of BRD Wallet holders who consider themselves crypto novices, this means users can send and receive crypto using an Unstoppable Domains address and not long strings of characters for different cryptocurrencies.

This integration of Unstoppable Domains into the BRD wallet continues to add value through:

• Simplicity. Users can send and receive crypto with a single, simple, cryptocurrency address, which works across many blockchains, not specific to just Bitcoin or Ethereum.
• Mainstream adoption. People want to use technology they are already familiar with, and Unstoppable Domains provides a user experience similar to Venmo or pay-via-email.
• Agnostic view. BRD supports multiple blockchains beyond Bitcoin, which means users are often holding multiple cryptocurrencies. There is massive value in multiple blockchain addresses tied to one domain name, simplifying transactions across multiple chains.

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“BRD’s core ethos is directly aligned with Unstoppable Domains — to focus on creating an amazing non-technical user experience,” said Matthew Gould, Founder and CEO of Unstoppable Domains. “Empowering BRD’s 8 million plus users with an easy and direct means for cryptocurrency transactions through Unstoppable Domains makes using cryptocurrencies even easier than transferring money between banks in the traditional financial system.”

To expand mainstream adoption of cryptocurrencies through the BRD wallet, the company is focused on being the simplest and most intuitive wallet in the industry. The Unstoppable Domains integration is part of BRD’s continued effort to provide new capabilities that relieve core user experience issues in the current cryptocurrency environment. Recently BRD implemented iCloud Backup for improved security, simple new user onboarding, and a faster buying experience.