Pioneering Financial Media Outlet Launches Breakthrough Crypto Vertical

By AIT News Desk On Nov 19, 2020

Real Vision Crypto Combines Content and Community in a Unique Resource that Connects Crypto and Traditional financial

Real Vision, a fast-growing financial media outlet with a community of hundreds of thousands, including tens of thousands of paying subscribers, announced the launch of its latest channel which will be dedicated entirely to crypto markets. Building off of the company’s existing platform, Real Vision Crypto will apply its groundbreaking model to build a community-based resource with the highest quality content for traders, finance professionals, policymakers and educators who want to learn more about crypto markets. Access to this new resource will be free to everyone for the first 12 months.

Real Vision began operations in 2015 and has been mainly funded by subscription revenues. In its fifth year, the company’s audience has continued its explosive growth, doubling its subscriber base and total readership year-over-year. The company has also raised over $25 million from subscribers who decided to invest in the company.

“Cryptocurrencies and blockchain technology have generated a level of excitement in the markets not seen since the early days of the Internet 25 years ago. Despite this financial revolution there have been a limited number of top-quality resources aimed at the multitudes of investors and traders who need to learn how to operate with these new assets,” said Raoul Pal, Co-Founder & CEO of Real Vision, market analyst and former hedge fund manager. “Real Vision is already an essential resource for hundreds of thousands in traditional markets. Now, Real Vision Crypto will be the central content channel and community where the world’s smartest investors and traders share their best ideas on cryptocurrency markets.”

Unique in the industry, Real Vision brings together a community of experts in financial markets, economics and trading for long-form discussions around investing and financial topics to provide unparalleled insight for Real Vision subscribers. Content includes exclusive in-depth interviews, research, documentaries, analysis and trade ideas from guests who are usually inaccessible and represent the sharpest minds in global finance. User engagement on the platform has been extraordinary, with 83 percent of users watching full videos that average 48 minutes in length. Likewise, Real Vision’s retention rates compare favorably to those of Facebook and YouTube. Real Vision Crypto will use the company’s existing platform as a launch pad into the newest, most explosive area of the financial markets.

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“Unlike other outlets, Real Vision Crypto is not focused on news of the day but on creating deeper content with insights into the future for our users,” said Ash Bennington, Senior Editor & Crypto Editor at Real Vision. “And because our revenue model is centered around subscriptions, Real Vision is not burdened with the clickbaiting and advertising that clogs other outlets and wastes viewers’ time. Instead, Real Vision Crypto delivers unobstructed, high-quality video and written reports for anyone who wants to understand cryptocurrency markets.”

Silvergate, the leading provider of innovative financial infrastructure solutions to the digital currency industry, and BlockFi, cryptolender and trading platform, are key sponsors of Real Vision, providing funding and essential content to help Real Vision achieve its mission of broadening the crypto conversation to engage a broader finance audience.

“We recognize the immense value of the unique platform Real Vision has created around financial markets,” said Alan Lane, CEO of Silvergate Capital. “As industry experts, we are excited to sponsor its mission and build on their current success with Real Vision Crypto to fill the information gap on the latest blockchain and cryptocurrency technologies.”

“Real Vision Crypto promises to be the kind of media innovation that will have a huge impact on the public understanding and adoption of crypto currencies as a medium of commerce and a store of financial value,” said Zac Prince, Co-Founder of BlockFi. “At BlockFi, we are proud to contribute to the earliest stages of Real Vision’s newest channel, helping to shape the future of the crypto economy.”