Platform looks to disrupt social commerce and influencer compensation model with cryptocurrency
Revolutionary virtual styling solution Style.me continues to redefine and reshape the fashion e-commerce landscape. Having launched its breakthrough Styling & Fit Solution, the brand’s next phase will focus on disrupting the ecosystem of social influence, specifically impacting incentives and broadening access to compensation to all users via Me Token. Blockchain-based Me Token is the cryptocurrency solution that will connect and reward the activities of shoppers, influencers and brands in a straightforward manner. Style.me’s Social Commerce App will be the inaugural platform to integrate the Me Token economy, with its Token launching today, July 23rd 2018.
“Tokenized social commerce is the more effective way to build a decentralized community that gives back users ownership and privacy of their social media data,” said Rufus Parkinson, Me Token co-founder and Style.me CEO. “It also streamlines the shopper’s discovery experience & path to purchase, that strengthens the relationship between consumers, content creators and brands.”
Style.me’s core functionality is a social discovery feed of inspiring, user-generated and shoppable fashion and style content curated to meet a user’s personal preferences. Unlike other social media platforms, the decentralized model allows users to own, control their data and share the monetization within the platform. The playing field has been leveled; since there is no requirement for a certain threshold or follower count to earn income, both established and aspiring influencers will be able to monetize high-quality content.
In addition to shoppable content on Style.me, consumers can also use the Me Token in exchange for custom and micro-services, such as styling advice from influencers, that can also incorporate Style.me’s patented fitting room technology. In this way, the token economy offers every content creator a variety of avenues to grow and engage their audiences, while providing users the chance to easily build connections with their favorite influencers.