Ancywax Joins the Alida Partner Network to Transform Customer Experiences in Africa

Ancywax and Alida Will Together Support Organisations in Enhancing Customer Experience through Listening and Acting on Customer Feedback

Alida, a leader in Total Experience Management (TXM), announced Ancywax, a concept development company that provides creative solutions in media, marketing and consultancy, will join its Partner Network to deliver elevated customer experience (CX) and insights to organisations in East-Africa and beyond.

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“To us, obsession with customer wants and needs has been a traditional staple at Ancywax. Through Alida’s technology, we are excited and thrilled that it will take us to another level in serving clients.”

“Securing a partnership with Alida will go a long way in helping us leveraging our current core services to existing and new clients,” said Ancel Ochino Bwire, CEO of Ancywax. “To us, obsession with customer wants and needs has been a traditional staple at Ancywax. Through Alida’s technology, we are excited and thrilled that it will take us to another level in serving clients.”

Ancywax will collaborate with Alida to support its clients and improve their insights capabilities to better understand the scope of their respective global markets. Both Ancywax and Alida believe in empowering their customers and making decisions with them, not for them. Together, they will provide organisations the tools to uncover their customers’ ultimate truth and further develop their customer experience strategy using those rich and informative insights.

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“We are thrilled to be expanding our partner network in Africa by embarking on this new partnership journey with Ancywax,” said Ross Wainwright, CEO of Alida. “The consultancy team at Ancywax is known for providing cutting-edge and competitive services and solutions to their customers. We look forward to working together in helping organisations optimize the power of CXM and propel their customer experience initiatives.”

The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers’ truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients.

“Our partnership with Ancywax is exciting for us and all of our customers in Africa who will receive stellar consulting services from Ancywax empowered by Alida’s TXM Platform,” said Gary Smith, SVP Channel & Partner Alliances, Alida.

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