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Calendly Routing Forms, a Step Towards Omnichannel Scheduling

Calendly, the modern scheduling platform for high-performing teams and individuals, released Calendly Routing Forms, an automation feature that helps teams be more productive and provide a customer-centric scheduling experience through their organization’s website or via a link. Calendly Routing Forms use screening questions and routing logic to make it simple and efficient for teams to automate evaluating prospect and customer needs before routing them to a specific booking page to schedule a meeting.

As organizations lean into hybrid work and providing a customer-centric experience – whether in-person, over email, or across their website – they recognize an increased need to minimize friction at the first touchpoint. Calendly Routing Forms delivers business value and productivity with automated workflows to help teams deepen business relationships and connect with prospects faster.

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“We’re building for a digital-first, time-oriented workforce where first impressions begin with your website and being responsive from the moment of engagement makes a difference,” says Annie Pearl, chief product officer at Calendly. “Calendly Routing Forms is a step towards providing the ultimate omnichannel scheduling experience as we give organizations a scalable automation solution that helps them better understand customers’ and prospects’ needs in a timely manner.”

Calendly Routing Forms makes it easy to create routing rules for teams in a wide range of industries and across many use cases. Sales teams can design their intake form to help them prioritize or close high-value leads by scheduling demos based on the company’s industry, size, and other requirements to connect with a prospect fastest. Marketing teams can direct qualified website visitors to the sales team immediately by asking a question about company size. Customer success teams are able to route customers with a technical or billing issue to a help center or directly to a support team member’s Calendly booking page to discuss.

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[To share your insights with us, please write to sghosh@martechseries.com]

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