CORRECTING and REPLACING Alida Activate Fall 2021 Event Brings Together CX Changemakers

Olympic Gold Medalist Dominique Dawes and Other Leaders of Change Came Together to Share and Learn about the Power of Connected Experiences

Alida, a leader in Total Experience Management (TXM), presented its Fall 2021 edition of the annual Alida Activate event series, which kicked off in North America on September 22, 2021. The virtual Customer Experience (CX) conference featured Olympic Gold Medalist Dominique Dawes, global Fortune 500 brands leading in CX and other innovative changemakers who are pushing CX innovation and making a difference. Attendees from across the globe were provided with successful strategies for bringing together the voice of customers and employees to innovate customer, employee, product, and brand experiences.

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“Alida Activate is an impactful event which brings together industry champions as they share insights on how to execute innovative CX strategies,” said Ross Wainwright, CEO of Alida. “Learning from one another is the key to an inspired innovation agenda and we are thrilled to be providing a platform where CX professionals can come together to discuss, learn, grow and celebrate one another.”

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This year’s conference followed the theme of ‘Celebrating Changemakers’  those who dream of what’s next and do what it takes to get there. The virtual event kicked off with presentations from Wainwright and Alida President of Products, Riaz Raihan, on the exciting future of the CX industry and the power of the TXM approach. The event continued with engaging customer stories from innovative industry leaders from Red Bull, Mulesoft, Regence Health, Westfield, Wondrium and DotDash, and ended with an inspirational keynote from Dawes.

Topics included key ingredients for a successful TXM program, steps to amplify CX efforts in an organization, strategies to create brand innovation, how to leverage the power of empathy and diversity in a rapidly shifting market, and more.

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