Glia and Sureify Partner to Transform Life Insurance Carriers’ Real-Time Interactions with Policyholders

Sureify, an insurtech leader working to modernize the life insurance industry with its modular enterprise platform, announced its partnership with Glia, a leading provider of Digital Customer Service (DCS). The integration of Glia’s capabilities into Sureify’s Lifetime platform will enable insurers to reinvent how they serve and support customers in a digital world.

“We’re excited to formalize our partnership with Glia, a company we’ve collaborated with for years,” said Greg Yoder, Head of Business Development at Sureify. “Integrating Glia’s Digital Customer Service solution brings chat, voice, video and CoBrowsing technology to our Lifetime platform—which enables insurers to acquire, service and continuously engage with policyholders digitally—giving our partnering carriers an even more streamlined way to provide service to their customers in real time, every step of the way.”

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Through the integration, insurers’ call center representatives will be able to communicate directly with customers via their preferred communication method and guide them using CoBrowsing. This will allow representatives to efficiently access online digital support, resolving issues more quickly as customers complete online applications and service their policies digitally. Advisors will be able to easily collaborate with an underwriting help-desk mid-quote or complex illustration, receiving support without ever having to leave the digital domain.

“The life insurance and annuity space is ripe for change in how carriers engage with and guide customers in today’s digital-first world,” said Steven Kaish, SVP Product Marketing and Alliances at Glia. “We’re excited to officially establish a partnership with market leader Sureify to help their customers offer seamless digital experiences. We’re confident this partnership will be a win for all involved: for insurers and their customer service staff, for life and annuity policyholders and advisors in the field, and for the future growth of Glia and Sureify.”

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