Vodafone will leverage ironSource’s suite of Aura solutions, integrated across all of its devices in Europe, including Italy, to offer its customers a rich and optimized content experience
ironSource industry-leading business platform for the App Economy, announces its partnership with Vodafone. The industry-leading operator will integrate ironSource’s Aura solution suite on its Android devices across Europe, including the UK, Germany, Spain and Italy. Aura has been designed to allow operators to build lasting relationships with their customers and improve the experience with their device, providing valuable content and services at the time of configuration and throughout the life cycle of the device. Aura provides operators the flexibility to promote proprietary content and managed services in a fluid and dynamic manner.
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“To build loyal and trustworthy relationships with customers, today it is necessary to respond to their needs through high quality content delivered at the right time,” says Arnon Harish, president and co-founder of ironSource. “We are thrilled to partner with a leading telco brand of the caliber of Vodafone to offer users an optimized experience that is richer and better suited to each individual need during configuration and device lifecycle.”
Customers actively download content the same day the device is first turned on, so it’s especially crucial for operators to create an optimized setup experience during this high-engagement touchpoint. Through the dynamic setup experience, Aura allows Vodafone customers to customize devices with content that fits their needs and interests. Thanks to artificial intelligence and machine learning capabilities, Aura continues to operate throughout the life cycle of the device, powering various touchpoints based on user behavior and interests, to offer relevant and welcome content and services to users aimed at increasing them. engagement and NPS.
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