Nielsen Brandbank & Wynshop Partner to Drive Discoverability and Sales
Nielsen Brandbank, the leading provider of digital product content solutions, and Wynshop, the leader in digital commerce for local store-based retailers, have partnered to provide retailers with turnkey access to Nielsen Brandbank’s accurate and high-quality digital product content.
“We are excited to partner with Wynshop and enable retailers to win the battle of shopper loyalty through leading digital content, commerce and fulfilment solutions”
All retailers using Wynshop’s digital commerce platform will have the option to seamlessly integrate Nielsen Brandbank’s best-in-class digital product content to help shoppers discover and engage with products across their digital channels. All trusted product content will be provided at no additional cost and can be made available upon request with no manual intervention from the retailer. The partnership enables contracted Nielsen Brandbank suppliers to have their approved digital product content syndicated to a broader network of retailers for no additional cost.
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“We are excited to partner with Wynshop and enable retailers to win the battle of shopper loyalty through leading digital content, commerce and fulfilment solutions,” said Roy Woodhouse, North America Commercial Lead at Nielsen Brandbank.
“The partnership removes complexity and helps retailers save time by tapping into accurate and up-to-date product content that transforms shopper confidence. We’re providing a true end-to-end ecommerce solution for our mutual retail clients as they integrate Nielsen Brandbank content to drive discoverability and conversion.”
“Wynshop’s relentless commitment to innovation means that our partner retailers always have access to the most effective competitive advantages,” said Charles Kaplan, Chief Revenue Officer of Wynshop. “Our partnership with Nielsen Brandbank exemplifies this commitment. Together, retailers can set up their digital business on our platform and offer an enhanced shopping experience through digital product content that leads to bigger baskets and returning customers.”
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