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Shutterstock Introduces New Workflow Applications, Data-Enabled Features and Flexible Subscriptions To Transform The Customer Creative Journey

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and applications for brands, businesses and media companies, announced the launch of two new applications for Enterprise: Catalog and Plan, Music Match Tool, and a new eCommerce mixed-asset subscription, FLEX 25 as part of its Quarterly Product Update. These new product launches represent meaningful progress towards Shutterstock’s three strategic pillars: workflow innovation, fresh and relevant content, and data and insights to drive performance.

Catalog and Plan applications form the beginnings of Shutterstock’s Creative Flow, a suite of applications powered by creative insights designed to enhance creativity, encourage collaboration and allow customers – from small businesses to global enterprise – to create with confidence.

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The Catalog application allows Enterprise customers to centralize access to content anytime, and anywhere. With Catalog, customers can tag, organize, comment on and approve content together, as well as share content across departments, companies, and time zones.

The Plan application is a single content plan and calendar for teams and clients to access, fostering real-time collaboration. Plan enables quick-access to collections of content, keeping teams organized, on the same page, and confident in what they’re creating.

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In addition to workflow applications, Shutterstock continues to invest in making it easier for customers to find the content they need, faster. Enterprise customers searching for music for film and media projects can now access Music Match Tool, an AI-powered search feature that allows customers to find the perfect song based on a song they already know. Searching for music can take hours of interacting with text filters to find the sound a creator imagines. With this new search feature, you can find the right music for every project, in minutes.

Shutterstock also announced the launch of a new flexible subscription for e-commerce customers, FLEX 25. Building on the success of FLEX Premium launched in September 2021, and Shutterstock FLEX announced in April 2021, FLEX 25 allows individual creators to source high-quality, affordable imagery, video and music, in one comprehensive subscription.

“With this Quarterly Product Update, the introduction of Catalog, Plan, Music Match Tool and FLEX 25 is part of Shutterstock’s evolution as a true creative partner that provides more than just content,” said Stan Pavlovsky, Chief Executive Officer at Shutterstock. “More than two thirds of Shutterstock’s customers use our content for marketing materials, and more than half of our customers utilize our assets for social media and digital advertising. Creating content has never been more important, and we are making significant investments in workflow and insights to make the creative process from start-to-finish accessible, and more impactful.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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