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Startek’s Digital-First CX Engagement Recognized by IAOP for Excellence in Strategic Partnerships

Startek (SRT), a global provider of customer experience management solutions, has been recognized by IAOP®, the International Association of Global Outsourcing Professionals, for Excellence in Strategic Partnerships. This recognition is being presented to Startek for its successful deployment of digitally enabled customer engagement strategies for a leading automotive company, which resulted in a lower cost to serve, increased savings, and an improved customer journey.

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“True collaboration is an essential component of any successful partnership”

The 2021 Excellence in Strategic Partnerships list recognizes organizations that demonstrate excellence in collaboration, innovation, and outcomes, focusing on the impact of the innovation involved and its resulting value. This recognition by IAOP is a validation of Startek’s continuous efforts to adopt disruptive technologies and advanced digital CX strategies, which together bring speed, ease, and significant process optimization for its clients.

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Startek has been honored with this recognition for implementing an innovative and effective omnichannel engagement strategy across multiple units and divisions of its automotive client. Startek designed a digital-first engagement strategy encompassing consulting services, omnichannel execution, and customer intelligence analytics to optimize the customer journey. Implementing this solution also required overhauling & re-mapping customer touchpoints for a consistent CX and integrating data sources to support enterprise-level insights and analysis.

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“Today, digital capabilities and automation are at the core of any CX transformation program to make business processes agile and intelligent,” said Aparup Sengupta, Executive Chairman and Global CEO, Startek. “It is heartening to know that through our innovation platforms and CX strategies, we were able to help a global automotive leader generate long-term value and accelerate digital adoption. We are honored to have received this recognition from IAOP and will continue working to strengthen our digital and automation solutions across our clients.”

“True collaboration is an essential component of any successful partnership,” said Debi Hamill, IAOP CEO. “We see this every year in our Global Outsourcing 100 applicants that are contributing their success to strategic partnerships. For that, IAOP is thrilled to congratulate Startek as a recipient of the 2021 Excellence in Strategic Partnerships Recognition.”

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