Trade Show Success: Why Digital Signs Are the Future of Booth Advertising

Exhibitions and trade shows are coming back after three years of shutdowns. Business leaders want to know industry trends while promoting their products and services. Setting up a trade booth during these events offers excellent exposure, although it tends to be crowded. Digital signs can keep your name above the noise.

During exhibitions, people are constantly entering, exiting, and circling the booths. So, give them something interesting to look at every time they pass yours. Instead of broadcasting a single story in a continuous loop, exercise better control over what your digital signs show. A striking first impression. 

Use Digital Signs to Tell Your Story

Your business won’t be the only one attending an industry trade show. Most or all of your competitors will have trade booths as well. So, your booth must stand out.

A trade booth tells your business’s story; it’s an at-a-glance summary of what you do and offer. Use eye-catching elements to draw attendees in. Then, utilize stunning visuals displayed on digital signs to set your booth—and your story—apart in an interesting way. Here are some tips for getting it right:

Decide What Story You Want to Tell

Of course, you can’t tell your business’s entire story at your booth, so decide what you’ll focus on. For instance, will you showcase your products and services lineup? Or promote your company as a whole? 

Whatever you choose, have your stories ready to play throughout the event. As a result, your digital signs system can help spread your message across the entire venue. 

Go Beyond the Digital Signs Loop

During exhibitions, people are constantly entering, exiting, and circling the booths. So, give them something interesting to look at every time they pass yours. Instead of broadcasting a single story in a continuous loop, exercise better control over what your digital sign show 

Change the contents of your display at any time without turning off the monitor or mounting a new device. You can also utilize touchscreens for an interactive experience. 

Don’t Rely on Sound Too Much

Exhibition halls are noisy, and competing trade booths will do anything to get themselves noticed. Don’t add to the clamor; instead, try to reduce or eliminate the need to use audio to get your point across. However, this puts all the pressure on the quality of your video presentations. 

You can’t risk error messages—or worse, the blue screen of death—showing up during crucial times. So, invest in a video production team and top-of-the-line digital signage for a more dynamic display.

Keep Your Brand Visible and On-Point

Even during lull periods, make sure your digital signs remain productive. A simple slide of your logo or a short logo animation can help keep your branding front-of-mind. Guests from across the exhibition hall may be able to see your display, so it should be consistently running to draw people over to your booth. 

Get More Out of Your Digital Signs With Android TV-Powered Displays

When utilizing digital signage displays at your trade booth, you want them to do more than play videos continuously. These traditional TVs can save you money but will also cost you lost opportunities. 

How many presentations get ruined by a corrupted file that won’t play or an unplugged USB stick? Digital signage devices powered by Android TV offer you much more. 

There are many reasons to choose an Android TV-powered digital display over other operating systems or non-smart TVs. For instance, this choice allows you to make the most of your digital signage devices. 

Instead of just displaying photos or playing videos, you can easily turn them into information kiosks or interactive presentations. In addition, an Android TV and its many apps can help you manage presentations designed to run on multiple displays. 

Keep a Reliable Device Manager on Standby

One of the worst-case scenarios at a trade show is needing firmware, operating system, or application updates to run your digital signs. Bringing IT staff with you to events is both expensive and inefficient. Instead, opt for reliable device management software to perform all the work remotely.

Using cloud support, the right device manager can access all the tools and files from the cloud via reliable platforms such as Amazon Web Services (AWS). This means instant access from anywhere and a secure, reliable, and encrypted connection during remote sessions. 

This way, system admins can remotely perform maintenance and update tasks on your entire device fleet during off hours. As a result, the updated digital signage devices will be ready to perform the following day without missing a beat. 

Digital Signs: Security at Its Finest

Security issues are always a concern at trade shows—devices are in danger of being damaged or stolen, and using a shared Internet connection leaves you vulnerable to hackers. 

The right device manager prevents people from fidgeting with the display controls or copying files.

For instance, assigning user levels can keep the wrong people from accessing private files or data. A device manager can also prevent staff from using the devices for other purposes, such as surfing the web or launching other apps. 

If a digital signage device gets lost or stolen, geolocation functions can help locate the device. Choosing the right device manager also means protecting the display device from potential breaches of data privacy laws such as GDPR and HIPAA. 

If necessary, the system administrator can remotely wipe the device contents to prevent data theft. Admins can also shut down or disable devices to stop further use. 

Enhance Your Trade Show Presence With Dynamic Digital Signs

Trade shows enable you to showcase your unique products and services directly to potential customers. A strong presence is a must—especially among your competitors. Utilize digital signs to deliver your message in a compelling way. And ensure your display devices receive the maintenance, management, and security they need through the right device manager.