UK shoppers are set to increase their spending by a quarter (25%) this Christmas, according to new research from Optimizely, a leading provider of digital experience platform solutions.
The survey of 1,000 UK consumers highlights their eagerness to shop and spend online, with 59% saying they plan to do more online shopping this Christmas compared to last year — despite physical stores now open across the country.
Recommended AI News: Foundry Launches FoundryX, a Marketplace to Match Buyers and Sellers of Bitcoin Mining Machines, Completing Over $125 Million in Sales in 2021
But with a majority of shoppers planning to purchase gifts online, brands are under pressure to provide stellar customer experiences, with over a third (36%) of consumers expecting to receive improved online shopping experiences.
Personalisation will be key to delivering on these heightened expectations, as 63% of consumers are more likely to do their Christmas shopping with the brands that provide a digital experience that meets their specific needs and preferences.
Recommended AI News: Crypto-collateralized Lending Offered by PayBito Gains Market Favor
Commenting on the findings, Alex Atzberger, CEO of Optimizely, said: “While brands should be delivering excellent digital experiences for consumers throughout the year, the stakes are especially high during the Christmas season — especially this year where shoppers are planning to spend more online.
“Retailers have a captive audience of consumers who are seeking relevant content, ideas and offers online. However, only the brands that have progressed their digital maturity through experimentation and personalisation to become adaptive to consumer needs will differentiate and win over shoppers this Christmas.”
Recommended AI News: Code Chain New Continent Announces Pre-Commitment for Bitcoin Mining Farm Expansion for 10,000 units Capacity
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.