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UK Consumer Spending Set to Increase by 25% this Christmas

UK shoppers are set to increase their spending by a quarter (25%) this Christmas, according to new research from Optimizely, a leading provider of digital experience platform solutions.

The survey of 1,000 UK consumers highlights their eagerness to shop and spend online, with 59% saying they plan to do more online shopping this Christmas compared to last year — despite physical stores now open across the country.

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But with a majority of shoppers planning to purchase gifts online, brands are under pressure to provide stellar customer experiences, with over a third (36%) of consumers expecting to receive improved online shopping experiences.

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Personalisation will be key to delivering on these heightened expectations, as 63% of consumers are more likely to do their Christmas shopping with the brands that provide a digital experience that meets their specific needs and preferences.

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Commenting on the findings, Alex Atzberger, CEO of Optimizely, said: “While brands should be delivering excellent digital experiences for consumers throughout the year, the stakes are especially high during the Christmas season — especially this year where shoppers are planning to spend more online.

“Retailers have a captive audience of consumers who are seeking relevant content, ideas and offers online. However, only the brands that have progressed their digital maturity through experimentation and personalisation to become adaptive to consumer needs will differentiate and win over shoppers this Christmas.”

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