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Credenc Acquires New Age Digital Platform ObserveNow

  • The Strategic Acquisition Will Help Credenc Enable More Education Loans across Diverse Verticals
  • The Deal Will Expand Its Reach in Providing Financial Assistance to Students across India

Credenc, an education lending fin-tech platform for higher education , announced that it has acquired B2B New Age Digital Content Platform ObserveNow. Credence, which is a Capital India company, through this deal will further solidify relationships across all verticals of Credenc by consolidating ObserveNow’s extensive media networkbrand partners and marketing experts.

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The association with ObserveNow will help in creating new business avenues for Credenc by reaching out to colleges and students across India through its market knowledge and strong network of partners. The deal is also a step towards achieving Credenc aims to build a loan book of Rs 3,000 crore by 2025 and enable more education loans.
Although ObserveNow will continue to work as an independent digital content arm within the Credenc group, the deal marks Credenc’s entry into new verticals.

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Commenting on the acquisition Mr. Mayank Batheja, Co-Founder, Credenc said, “marks a pivotal moment for Credenc as we welcome team ObserveNow on board. ObserveNow has done commendable work in the last two years in the education space and Human Resources. Their connection within this industry is of high value to Credenc. We are determined to raise the bar on providing financial assistance to students and working professionals across India.”

S.K. Narvar promoted Credenc, a unique platform to finance meritorious students for their college expenses by underwriting their employability, rather than the means available to their families. Credenc is disrupting the domestic higher education financing market with its future income prediction model which ensures the best students of the country are not starved for funds for their higher education.

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