Riiid Labs Signs USD Three Million Contract With Latin American Education Leaders Grupo INICIE and Casa Grande to Deliver Personalized AI-Powered Learning

Riiid Labs, the global arm of Riiid, a leader in AI education solutions, announced two new partnership contracts worth over USD three million combined in Latin America. One partnership is with Grupo INICIE, one of the largest technology solutions providers for education in Brazil, and another is with Casa Grande, the largest education company in Colombia and Puerto Rico. The collaboration will combine Riiid’s cutting-edge AI technology and the content provided by Grupo INICIE and Casa Grande to create a personalized test prep mobile app with each partner for the region’s college admission tests. Riiid, based in South Korea, continues to partner with global leaders in education to create better learning experiences in the fastest, most efficient way.

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Under the terms of the agreement, Riiid will develop an AI tutor that will be delivered via a mobile test prep app, expected to be launched in the first half of 2021. The app is designed to prepare students for ENEM, the Brazilian college entrance exam with over eight million test takers annually, and SABER 11, the Colombian college entrance exam with over one million annual test takers. Both companies will provide content such as assessment questionnaires and full-length tests as well as anonymized historical student performance data related to the test. In combination, Riiid’s proprietary AI technology will analyze student data and content, predict scores and user behavior, and recommend personalized study plans in real-time to help students optimize their learning potential. Riiid and Casa Grande, meanwhile, will also introduce a formative learning solution for Puerto Rico in the near future. That solution will evaluate an individual’s performance throughout the entire learning process.

“We are thrilled to enter into the Latin American market with a product that can help nearly ten million students prepare for their college entrance exams,” said David Yi, CEO of Riiid Labs. “The hope is that this is the first actualizing step for global education players to rethink the traditional ways of learning.”

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“This partnership aims at providing students with a one of a kind time saving, focused and customized experience for their individual ENEM preparation journey,” said Valdecir Cavalheiro, CEO of Grupo INICIE. “Together, Grupo INICIE and Riiid Labs are creating an entirely new ENEM preparation solution, based on Grupo INICIE’s deep knowledge of the Brazilian Education market and boosted by cutting edge AI technology developed by Riiid Labs.”

“Our product will provide students, teachers, and tutors with precise razor-sharp knowledge of the academic areas and competencies and a personalized study plan, in which a student must focus before facing a national or college entrance exam,” said Soraya M. Sesto-Martinez, President of Casa Grande. “The mobile app, developed with Riiid Labs, alongside our learning solution is revolutionary, a game changer for our youth, our school administrators, our communities, and the region. A very important step forward to improve the future of our youth, a guiding light for progress and a sure path to a post-secondary experience, further improving a country’s competitiveness and future productivity.”

In 2017, Riiid launched its first AI-enabled mobile application, which was aimed at preparing students for the widely utilized English proficiency exam, Test of English for International Communication (TOEIC). The app has been used by more than two million students in Korea and Japan and reached No.1 in sales among education apps in those markets.

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