Upsher-Smith Reimagines Prescriber Education With Launch Of Migraine PeerConnect

Upsher-Smith Laboratories, announced that as part of its ongoing effort to reimagine prescriber education during the COVID-19 pandemic, it has launched a new and innovative peer-to-peer product education program entitled Migraine PeerConnect. The program, which includes a series of videos hosted by leaders in the field of neurology and headache medicine, gives Upsher-Smith’s sales team an opportunity to maintain a virtual relationship with prescribers by providing medically relevant and engaging content about migraine treatment options including fast-acting Tosymra (sumatriptan nasal spray) 10 mg, an acute treatment for migraine with or without aura in adults.

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“Educating providers is particularly important as it enables them to refine their skills and stay current with the latest developments within their specialty,” said Jack Schim, MD, Co-Director of the Headache Center of Southern California. “The COVID-19 pandemic has not only changed the way practitioners interact with their patients but has also impacted how product information is delivered to healthcare providers. At the outset of the pandemic, medical meetings and face-to-face interactions with pharmaceutical representatives ceased immediately, which led many organizations to develop innovative platforms to deliver product education to providers. We have all quickly reimagined ways to deliver current medical information in a virtual world. Upsher-Smith’s Migraine PeerConnect is one example of how a company was able to quickly adapt and utilize peer-to-peer learning to educate prescribers on the importance of personalizing treatment plans for their migraine patients, an essential component of effective migraine management.”

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Upsher-Smith has a long history of using virtual methods to engage and interact with prescribers and their offices. When the sales team began working from home at the start of the pandemic, this allowed the Company to quickly pivot to “virtual office visits” with healthcare professionals to ensure physical distancing and to offer prescribers flexibility with their own schedules. The launch of Migraine PeerConnect is an added stepping stone for Upsher-Smith in how it’s adapting and redefining its approach to prescriber engagement.

As Upsher-Smith redefines its approach to product education, the Company is also continuously looking for innovative and impactful ways to make prescribing its products easier for headache specialists and affordable for patients. Upsher-Smith’s migraine medications are supported by the Access Pathways Program, a dedicated savings and support team that offers copay assistance and administrative support. Eligible patients pay $0 Per Prescription for their migraine medication with the Platinum Pass savings card. The Company also recently added a free home delivery option for all of its brand products.

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