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Effective Health Systems Appoints Fanny Leal Chief Product Officer

James Schlueter, President, Effective Health Systems, announced the appointment of Fanny Leal as Chief Product Officer.  Schlueter said, “Leal joined the EHS team in 2017 as a product leader. Her promotion to CPO is recognition of her passionate drive for innovation in our flagship software, BaseLine.”

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Leal has over a decade of progressive experience in healthcare, government and financial services.  She has a deep background in software development, agile project management, organizational transformation, product strategy and user experience design. Drawing on her unique cross section of industry experience and progressive coaching style, Leal elevates teams to expedite learning, effectively navigate complex problems and deliver practical solutions to key strategic issues.

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“Fanny has consistently delivered fresh innovative approaches to complex problems,” Schlueter said.  “She consistently delivers software solutions that frees users from the routine tasks and decisions that create waste within the claim organization.  She has crafted intelligent software tools that assist claims professionals make more effective decisions.  Fanny has been recognized by our clients for her leadership in advancing positive user experiences.”

Leal said, “I am excited about building on the value BaseLine creates within the industry. Leveraging advances in technology, along with EHS’ unique market position and agility, to solve the problems and unmet needs of the space. Focusing innovation to positively impact the lives of both the insurance professional and the individuals and families they serve.”

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