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Kaixin Auto Holdings Announced Launch of First New Energy Vehicle Brand

Kaixin Auto Holdings announces that it held the launch ceremony of the “TECROLL” brand in Beijing on July 28, 2022, which is the first model of new energy commercial vehicles released by Kaixin. A delivery ceremony was held at the launch.

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The model of electric logistics trucks is custom designed and made for Beijing Bujia Technology Co., Ltd. (“Bujia”). The truck is made of aluminum with a total mass of 4.5 tons. It can be used in various scenarios including passenger car hauling and emergency rescue. Its core electrical parts far exceed the configurations of similar light trucks, with fast acceleration, strong climbing and low energy consumption.

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Mr. Guohua Yuan, president of Bujia, said, “Through its ‘customized product + service’ solution, Kaixin meets our needs in logistics turnover efficiency and cost reduction in a targeted manner. The cooperation with Kaixin generates a synergy effect with our internal efforts in operating process optimization, helping Bujia to create more ecological value for the vehicle logistics industry.” The annual sales volume of commercial vehicles in China reaches 5 million units with a market size of trillion RMBs. The release of Tecroll is a good start for Kaixin to enter the new energy vehicles market.

Kaixin Auto Holdings is one of the primary dealership networks in the premium used car segment and new car sales in China. Supported by the rapid growth of China’s used car market and leveraging its own hybrid business model that offers both strong online and offline presence, Kaixin is in the process of transforming from a nationwide dealerships network to one of the important players in China’s electric vehicle market.

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