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Expert Web Developers Weigh In On The Pros & Cons Of A Single-Page Website

There are now 4.32 billion mobile internet users as of 2021, which is over 90% of the global internet population, as per Statista. The average mobile-only user, BrightLocal reported, views only 1.88 pages per session. Single-page websites have been an emerging trend in web development, coinciding with the continued increase in mobile usage.

DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – on the advantages and disadvantages of having a single-page website for businesses.

1) QUICK CONVERSION; LIMITED SEO

According to Consumr Buzz CEO Jeffrey Diebner, businesses can benefit from the straightforward customer journey but should give careful thought to a good SEO strategy.

“Website design is all about making the customer’s journey as simple and straightforward as possible,” said Diebner. “This means giving them what they need upfront, without any hassle or confusion so that conversion can happen quickly for you! But with that being said, there are some major drawbacks to single-page websites — the lack of SEO. Google will have a very difficult time differentiating between topics if everything is on a single page. But that doesn’t mean it won’t work for your business.”

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2) FASTER LOADING TIME & BETTER USER RETENTION

TechnoScore Vice President Murli Pawar remarks that single-page websites load faster and hold users longer on the page.

“SPAs have evolved as an affordable and convenient option for startups and purpose-driven sites,” said Pawar. “You get faster loading time and enhanced user retention with easy maintenance. SPAs work well with images and graphics and can be the best option for businesses with specific target audiences and product lines.”

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3) STRAIGHTFORWARD CALL TO ACTION

For Jessica Rhoades, designer and owner of Create IT Web Designs, the clean layout of single-page websites makes it easier for visitors to respond to a call to action.

“One-page websites are perfect for sales pages for a particular product, service, or even a book,” said Rhoades. “They are also perfect for Google Ads and Facebook Ads. It allows you to keep the viewer focused on exactly what you want them to see and the action you want to take. Taking them to a broad website can leave some viewers confused with many products and services. Confused viewers never buy. The one-page approach is perfect to keep the viewer focused on the single offering.”

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4) MOBILE-FRIENDLY; LIMITED FEATURES

In the view of Midhila, digital marketing executive at XL Technologies, the fast load speed makes one-page websites good for mobile reach, but they are not the best platform for other brand goals.

“A single-page website is good for speed,” said Midhila. “But don’t expect it to handle your every website need. It may work well for mobile. But beyond look and feel, what they do to your brand is very little. It gives better visual appeal in the least of efforts. But what an appeal alone can do without a good SEO these days!”

DesignRush released the November list of the best web development companies that can help businesses choose an agency partner for creating a website that will meet their goals.

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[To share your insights with us, please write to sghosh@martechseries.com]

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