A New Name, But a Commitment That’s the Same – Comenity Direct is Now Bread Savings

Bread Financial, a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, announces its former Comenity Direct consumer deposit brand is now Bread Savings. The name change reflects the rebranding of Alliance Data to Bread Financial, which was announced on March 23.

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By offering competitive rates on FDIC-insured deposits, Bread Savings can help customers save and grow their money so it’s available for unexpected life events or fun things like a vacation or home improvements.

Bread Savings offers high-yield savings accounts and certificates of deposit at top market rates and makes it easy to transfer funds from an existing bank to start earning interest immediately. By offering competitive rates on FDIC-insured deposits, Bread Savings can help customers save and grow their money so it’s available for unexpected life events or fun things like a vacation or home improvements.

“As part of our rebrand in March, we made a promise to deliver innovative payment, lending and saving solutions to customers for each stage of their life journey,” said Val Greer, executive vice president and chief commercial officer, Bread Financial. “The newly branded Bread Savings delivers on that promise and will continue to offer great service, top rates and security that customers can count on.”

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Bread Savings customers enjoy several benefits:

• Highly competitive rates like 1.5% Annual Percentage Yield (APY) on a one-year certificate of deposit and 1% APY on a high-yield savings account
• A simple and fast online account opening process
• FDIC insured deposits, so your money is fully protected
• Interest that’s accrued and compounded daily
• No monthly maintenance fees and n*************
• Elevated customer care

In addition to Bread Savings, Bread Financial offers a comprehensive suite of payment products, which includes private label and co-brand credit cards, installment lending, buy now, pay later (BNPL), and the Bread Cashback American Express Credit Card.

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