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Banca Widiba: Technology and Relationships Come Together with Dialogue, The Innovative Feature of Video-Banking

Kaleyra Supports Banca Widiba with Its Video Communication Technology

Banca Widiba is continuing its drive for innovation and launching Dialogue to enable customers to interact with the bank through a new remote relationship channel, while retaining the face-to-face mode of interaction. Conceived as a collaboration tool to foster proximity between the bank and its customers, Dialogue captures the human dimension typical of traditional banking through tools, in full Widiba Bank style.

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“From the outset, as Banca Widiba, we set the goal for ourselves of being a company capable of listening to customers and interpreting their needs in the best possible way”

Already integrated within the platform and developed in collaboration with Kaleyra (KLR) (KLR WS), Dialogue is designed to facilitate remote conversations with customers, all the while ensuring the excellence that characterizes Banca Widiba in terms of customer experience. Dialogue connects the human component with technical expertise, in order to, on one hand, respond swiftly to the new customer needs that have arisen as a result of the pandemic and, on the other, meet the needs, even in the post-COVID era, of users who are increasingly digital.

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“From the outset, as Banca Widiba, we set the goal for ourselves of being a company capable of listening to customers and interpreting their needs in the best possible way” – says Roberta Zurlo, Chief Commercial Officer, Banking & Credit of Banca Widiba. “This is why we have chosen to invest in video-banking to enhance the conversational and interactive experiences. With Dialogue,” explains Roberta Zurlo, “customers will be able to initiate a video call with Banca Widiba directly from the reserved area and experience human contact, thus optimizing time”.

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“We are extremely pleased to support Banca Widiba’s digital transformation process with our video communication technology. Dialogue enables the bank to maintain a superior relationship with its customers from anywhere,” – says Filippo Rocca, Product Manager of Kaleyra Video. “, investing in digital technologies has become essential in order to keep pace with new customer needs and ensure a high level of service and interaction, even remotely.”

For Banca Widiba, the tool not only represents a technological upgrade, but also a strategic evolution that traces the path towards a new banking model: in the coming months, Dialogue will have further developments and plugins, which will also be available to financial advisors, to facilitate and expand the possibilities of interaction with customers. Banca Widiba is once again confirming its ability to listen to and interact with customers, in order to provide and ensure an increasingly evolved customer experience. Other tools that the Bank is placing at the disposal of customers include an app that facilitates relationships through immediate, simple, and intuitive interaction, as well as Widiba for Google Home, one of the first ‘voice banking’ solutions integrated with smart speakers to put customers in contact with the bank. The bank was recently awarded the Abi Award for Innovation in Banking Services for these offerings in the Digital Transformation category.

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[To share your insights with us, please write to sghosh@martechseries.com ]

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