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Blockchange Inc. Launches Alliance With Equity Trust Company To Deliver Tax-Advantaged Crypto Asset Investing Capabilities For RIA Firms

Financial Advisors, Asset Managers Served by Blockchange Can Leverage Equity Trust’s Solutions to Meet Surging Demand for Digital Assets within Retirement Accounts

Blockchange Inc., the pioneering leader in digital asset investing solutions for financial advisors, announced that it has launched a strategic alliance with Equity Trust Company (Equity Trust), a leader in alternative asset custody for retirement accounts. This engagement will enable Blockchange customers to use Equity Trust’s custody services to meet clients’ growing demand for digital assets in tax-advantaged accounts.

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Blockchange CEO Dan Eyre said, “It’s no secret that tax-advantaged retirement accounts represent a significant portion of total investor assets. As crypto and other digital assets increasingly move into the mainstream, there has been a surge in demand among investors for access to this asset class in their retirement accounts. Through our new partnership with Equity Trust, the financial advisors and asset managers we support can meet this rising demand among investors by bringing top-caliber digital assets expertise to the retirement accounts they serve.”

Central to Blockchange’s capabilities is its turnkey asset management platform, BITRIA, which enables registered investment advisors (RIAs), their affiliated financial advisors as well as asset managers to offer crypto and other digital assets to their clients as another form of professionally managed investments.

Toward this end, Blockchange delivers the wealth management industry’s only end-to-end experience for RIAs, financial advisors or asset managers seeking scalable growth with digital asset investing strategies – from onboarding, to ongoing execution, including scalable yet precise portfolio rebalancing, data aggregation and financial reporting. Wealth managers new to digital assets can also benefit from those with more experience through Blockchange’s SMA network.

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Building upon Blockchange’s established relationship with Gemini Trust Company, which facilitates custody of digital assets for platform users, the strategic partnership with Equity Trust provides Blockchange customers seamless account custody services for digital assets in tax-advantaged IRAs. Equity Trust’s integration with BITRIA provides IRA holders the benefits of timely incoming funds transfer through Automated Customer Account Transfer Service (ACATS), as well as simplified online account management for advisors and their clients.

George Sullivan, CEO of Equity Trust Company, said, “As the demand for cryptocurrency and other digital assets continues to surge, it’s advantageous for advisors to be prepared with a solution for clients who want to diversify into this asset class. Equity Trust’s integration with Blockchange makes it easier than ever for RIAs and asset managers to manage tax-advantaged digital asset investing for their clients.”

Dave Abner, Global Head of Business Development at Gemini, added, “Simplifying the process for advisors to manage digital assets held in retirement accounts is a big win for investors. IRAs comprise a large portion of RIAs’ AUM, so the Equity Trust integration with Blockchange paves the way for more investors to enjoy the benefits of the crypto marketplace.”

Mr. Eyre concluded, “Financial advisors and asset managers face two simultaneous pressures:  Surging demand for access to this asset class across client portfolios, and the need to invest in a more sophisticated range of digital assets, beyond Bitcoin or Ethereum. Together with Gemini and Equity Trust, we will enable our customers to harness the power of digital assets to fundamentally transform the future of wealth management.”

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[To share your insights with us, please write to sghosh@martechseries.com ]

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