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Branch Insurance Announces Innovation Partnership with Safekeep, Inc

Branch Insurance, the startup that pioneered instantly-bundled home and auto insurance, has announced it has engaged Safekeep, an award-winning insurtech that uses AI to maximize net recovery through its Claims Profitability Platform, to enhance the claims experience for Branch members.

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This innovation partnership aims to identify and maximize Branch’s recovery opportunities across all insurance products using Safekeep, the industry’s most advanced subrogation and recovery platform. Designed by recovery and tech professionals from leading carriers, Safekeep is expected to increase recovery potential by more than 20%.

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“Branch’s approach to claims is highly member-focused so we are constantly refining our processes to heighten our members’ experience. From our instant-pricing model to the recovery and reimbursement process, we value solutions that are frictionless,” said Charlie Wendland, Head of Claims at Branch. “Safekeep was a natural fit for Branch because of its ability to systematically detect recovery opportunities, scale with our rapidly-growing claims department, and integrate with our extensive technology ecosystem.”

“Safekeep is excited about driving tangible results for Branch’s recoveries, profitability, and ultimately their member satisfaction,” says Jeff To, Safekeep’s Chief Executive Officer. “Unlike traditional recovery solutions that rely on manual human effort to handle subrogation, Safekeep is an open platform that leverages AI to find profit potential and automates recovery end-to-end.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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