Clari Commissions Study Showing How Revenue Operations Technology Drives Business Growth

By AIT News Desk On Aug 12, 2021

Revenue Operations leader Clari released a commissioned study by Forrester Consulting revealing that Revenue Operations & Intelligence (RO&I) technology is a key driver of predictable business growth and top-line results.

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Research findings from 327 revenue and sales operations executives showed that companies that create new levels of visibility, orchestration, and alignment across the key processes of the revenue engine are able to more effectively deliver on their company-wide strategic initiatives to drive predictable revenue at scale. The responses indicated that RO&I technology is essential to customer retention, driving revenue process optimization, forecasting accuracy across businesses and market expansion.

According to the study, “Meeting growth goals requires a combination of accurate revenue forecasting and optimized revenue processes. Unfortunately, most firms are lacking in both, as many customer relationship management (CRM) systems, business intelligence (BI) tools, and manual spreadsheets lack the visibility, automation, real-time data, and insights needed to optimize the revenue engine. To fill such gaps, revenue operations teams are turning to a new category of solutions that help optimize the performance of the revenue engine.”