Connected Commerce Grows at the Pump with New Mobile Payment Capabilities
Blackhawk Network and Ibotta have teamed up to connect digital gift cards and mobile payments in a seamless way. Through the collaboration, Blackhawk is powering a connected commerce solution that enables Ibotta users to pay for fuel by purchasing a Chevron or Texaco eGift Card through the Ibotta app, with the benefit of receiving instant cash back on the eGift Card purchase. Chevron is bringing this innovation to life for the first time via its pay-at-the-pump mobile apps, which launched 2019.
The new solution allows Ibotta users to pay for fuel from the comfort of their car when they purchase Chevron and Texaco eGift Cards through the Ibotta app and use them as a contactless payment option directly at the pump via the Chevron and Texaco mobile apps. Additionally, Ibotta users can get cash back when they purchase Chevron and Texaco eGift Cards through the Ibotta app as an eGift Card transaction.
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“As consumers become more accustomed to their loyalty and cashback programs living on their phones, mobile payment services must be able to seamlessly host additional useable payment options across technology, retailers and buying experiences,” said Brett Narlinger, head of global commerce at Blackhawk Network. “With many consumers trying omni-commerce solutions for the first time over the past year, they still maintain their existing expectations of the highest levels of service and functionality. We’re proud to deliver on those expectations as a partner with Chevron’s pay-at-the-pump platform alongside Ibotta.”
With the increased flexibility in purchasing eGift Cards as payment options via Ibotta, the Chevron and Texaco apps provide near-touchless transactions at the pump. Consumers simply choose a pump at a Chevron or Texaco station, select their preferred payment option, and receive an electronic receipt—all within the app and from the comfort of their car. They only need to exit their car to select their fuel grade and pump gas. Chevron and Texaco eGift Cards are redeemable only through the Chevron and Texaco mobile apps for fuel and car wash purchases made at the pump.
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“In the last year, contactless payments became something that many consumers quickly adopted and retailers saw an increasing demand for,” said Jill Rosen Campbell, VP Partnerships, Ibotta. “This collaboration provides a compelling way to reach Chevron and Texaco consumers by tapping into the equity of Ibotta—which provides them with instant cash back on their Chevron and Texaco eGift Card purchase—while offering a near-touchless payment experience at the pump.”
2020 saw a year of immense growth in digital wallet usage, with 88% of surveyed shoppers in eight markets using a digital wallet of some kind. In the U.S., 78% of surveyed consumers expect permanent changes to shopping experiences as a result of COVID-19. These factors show a major interest from consumers in new payment options for a variety of their purchases and shopping habits, including at the pump.