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Discover Financial Services Chooses Mindshare as US Media Services Agency of Record

Discover Financial Services has selected Mindshare, the media services company that is part of WPP, as their US media agency of record, in leading audience and media strategy, planning, investment, measurement, and data and analytics.

Mindshare will partner closely with Discover to drive a full-funnel marketing and media approach across the full customer journey from awareness through account opening through retention. Mindshare is particularly suited to this work, having successfully completed its integration with global performance agency Neo earlier this year, providing clients with a broader range of transformative media services.

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“We are thrilled to partner with Discover, a financial services powerhouse that always puts their customers first,” says Amanda Richman, North America CEO, Mindshare. “Together, we will help Discover drive business transformation, by connecting brand to performance and purpose to deliver Good Growth.”

“Working with Mindshare gives Discover a fresh perspective on our media approach and allows us to tap into their strong thought leadership, analytics and measurement capabilities,” said Kate Manfred, Senior Vice President and Chief Marketing Officer at Discover. “As we continue Discover’s mission to help people spend smarter, manage debt better and save more so they achieve a brighter financial future, while also pushing to be the leading digital bank and payments partner, it is important to develop a holistic media vision that is appropriate for our highly disruptive industry, and Mindshare is the partner to help us continue to push our thinking.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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