Equitable, a leading financial services company and subsidiary of Equitable Holdings named Connie Weaver as Chief Marketing Officer. Weaver becomes a member of the company’s Operating Committee and reports to Nick Lane, President of Equitable, effective immediately.
In this role, Weaver will oversee and align all marketing, digital, and insights and analytics efforts to advance business objectives and grow the strategic value and positioning of the company through deeper client engagement and an enhanced end-to-end client experience. This includes implementing programs to advance the company’s holistic approach to helping clients reach their goals allowing more Americans to face the future with confidence.
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“Under Connie’s leadership, we will further Equitable’s important mission to help our clients, especially in this time of great change,” said Nick Lane. “Connie’s deep knowledge of our company and industry, and her vast marketing expertise, will accelerate the work we’ve begun to build lasting value for Equitable in the market.”
“As we write the next chapter in Equitable’s long and distinguished history, I look forward to the integral role our company will play in re-envisioning what retirement can mean for millions of Americans,” said Weaver. “We have a tremendous opportunity to deliver on Equitable’s mission and help our clients pursue long and fulfilling lives.”
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Weaver brings decades of business strategy and marketing experience, having held senior leadership positions across several prominent brands and companies. Most recently, she served as the Senior Executive Vice President and Chief Marketing Officer for TIAA, where she oversaw the transformation of the company’s marketing strategy, digital experience and brand. Prior to that, Weaver was Senior Vice President and Chief Marketing Officer at The Hartford, and served as Executive Vice President and Chief Marketing Officer of AT&T. She has also led investor relations and marketing organizations as an executive at Microsoft, McGraw-Hill and MCI.
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